Earlier this week we read about attempts to smear Senator Bob Beers via malicious and misleading bright yellow billboards.  Now the Las Vegas Sun reports that we have a flurry of expensive glossy mail pieces snowing down on District 5’s Republican state Senator Joe Heck.

The colorful mailers feature a series of vivid images of suffering cancer patients and say that Heck, a Nevada doctor, voted against requiring insurance companies to include cervical cancer screenings in their basic coverage, while simultaneously accepting campaign donations from those very insurance companies.

That claim is false.

Insurance companies have been required by the state of Nevada to cover screenings for cervical cancer since 1989.

The mailers don’t include any citations (of course!) but are reported to refer to legislation from 2007. 

Heck did vote against a 2007 bill that required some insurance companies to cover Gardasil, the vaccine for the human papilloma virus, which has been proven in clinical studies to be a precursor to cervical cancer…and was criticized by some for doing so, but Heck says he opposes new mandates on insurance companies because they increase the cost of coverage.

Interestingly, the multi-colored mailings don’t say a peep about Heck’s opponent, retired Clark County School District administrator Shirley Breeden, who had little to say about the mailers.  She told the Sun, “The tone, to me, is exactly how he voted. Times are tough and people want a change.”

The TONE [of the mailers]…is exactly how Heck voted?  What does that mean? 

Heck either voted Yes or No on this bill, and these mailers either Lie or do not Lie.  Talking about their “tone” is meaningless and has no bearing on the facts.  I am so tired of this kind of verbal sidestepping from some of these Dems as they speak loftily of the “tone,” “mood,” “feeling,” and “nuance” of issues.

These touchy-feely terms evade the stark truth and help candidates wiggle out of calling a spade a Spade:  these shiny, brightly colored mailers are lying about Heck’s voting record!! 

Shirley Breeden’s comment about how well their “tone” goes with the pitch, timbre, and tint of (this darkly dishonest campaign against) Heck should tell Nevada’s voters all they need to know about her. 

And let’s not overlook this little political tidbit:  Not only are the Dems champing at the bit to control the state Senate, they are also Quite concerned because (it is rumored that) Heck, a well respected doctor and colonel in the Army Reserve, may challenge Harry Reid in 2010.

AND Heck’s name has been thrown in the hat as a possible candidate for future governor. And in that case, he could wind up facing off against another Reid — Harry’s son Rory, current chairman of the Clark County Commission.

Is the shade, hue, and color of these Democratic paint-by-numbers smear projects starting to look like something to voters now…?

UPDATE:  A reader rightly points out that campaign seasons cannot be unscrupulous (see my first sentence).  Political seasons aren’t unprincipled, and the age is not corrupt.  It’s people who are dishonest, dodgy, and devious.

Well, I don’t relish raining on conservatives’ celebratory parade after Tuesday’s primary victories here in Nevada, but a commitment to fair analysis requires that I do just that.