E!! The True Conservative Story™

From Chuck Muth’s March 22 issue of News & Views:

Richard Viguerie is known as the “Funding Father” of the modern-day conservative movement for his pioneering success in harnessing the power of direct mail fundraising from millions of small-dollar donors in the 1970s and 1980s.  So his thoughts on the current predicament conservatives find themselves in should be taken strongly into consideration.

“It’s obvious that conservatives have a GOP problem,” Viguerie writes in his 2006 book Conservatives Betrayed.  “On the one hand, we have to work within the two-party framework of American democracy in order to be effective and not be marginalized. . . . On the other hand, putting all of our marbles on the Republican side hasn’t worked either, as we’ve seen since 2000. . . . Republican lawmakers talk conservative, but vote for bigger and more intrusive government.  They’ve been getting away with this – so far – because they think conservatives have nowhere else to go.”

Gee, sounds an awful lot like Nevada, doesn’t it?

“Instead of creating a new party,” Viguerie continues, “we conservatives need to think of ourselves as a Third Force – an independent outside force that holds both parties accountable for their actions.  This is not a pipe dream – we’ve done it before.

“In the 1970s, the ‘New Right’ was becoming so successful precisely because its leaders thought of themselves – not the Republican Party – as the alternative to the Left and the Democrats.  And during the second half of the 1970s and the early 1980s, this alternative New Right leadership planned strategy every Wednesday at my McLean, Virginia home.

“For six or seven years, the New Right independent operatives would meet for a breakfast session.  For a couple of years, those sessions were followed by evening gatherings where we would be joined by six or seven key Republican congressmen, with Newt Gingrich as their leader.  The organizational leaders thought of themselves as the ‘outside’ leadership group, with the congressmen as the movement’s ‘inside’ leadership.

“For another example, some of the greatest conservative successes over the years have come with independent single-issue groups that have managed to take liberal issues off the table – perhaps the ultimate in political success.  Phyllis Schlafly’s ‘Stop ERA’ took the proposed Equal Rights Amendment off the table in the 1980s, and more recently, the National Rifle Association took the ‘gun control’  issue off the table.

“The critical strategic point is that they battled for bipartisan support of their aims, and held politicians of both parties responsible for their votes.  The fact that the conservative cause triumphed on these issues is my interest, and I say it’s time to let 1,000 new conservative single-issue organizations bloom.”

Hmmm.  Breakfast at my house next week?

I just love a good David-and-Goliath story.  And as a blogger at Blogivists and friend of Eric Odom, I’ve got a front row seat to a good one.  Strap in and hold on tight as we go on a whirlwind tour of the recent refusal of House Republicans to adjourn without voting on offshore drilling, the #dontgo Twitter tag movement, an attempted sabotage of #dontgo by MoveOn.org and the subsequent launch of a hot new conservative website.  The story goes like this:

Two Fridays ago, Madame Pelosi ajourned the House over GOP objections.  Dems sprinted for the door like kids on the last day of school.  The mics were silenced; the lights were unlit; the CSPAN cameras were killed.  Even so, a few GOPers who wanted a vote on offshore drilling refused to leave the Floor.  Rep. Culberson (R-TX) and Rep. Hoekstra (R-MI) started Twittering (mini-blogging) while Rep. Boehner (R-OH) addressed those still present and Rep. Blunt (R-MO) talked to reporters in the press gallery.

Meanwhile, back in Chicago, a couple of regular guys – Eric Odom and Allen Fuller - threw up the Twitter tag “#dontgo” so the mini-blog reports and emails coming in could be easily searched/tracked.  The tag was chosen to support the GOP hold-outs, as in “don’t go until something is done on energy.”  Reps and staffers started using #dontgo to call the action.  Though the CSPAN cameras were dead, some video of the goings-on was captured on Rep. Culberson’s cell phone and broadcast on qik.com. 

Word began to spread.  MoveOn.org got wind of the Twitter feed and started spamming with irrelevant messages – but rather than jamming #don’tgo, all the spam pushed the tag to the top of Twitter’s list.  (Rob Neppell has since created a low-on-spam version of the Twitter Stream so it is virtually spam free.)

As the Twitter community chirped on, Fuller purchased the domain name dontgo.us; Odom installed WordPress, created some graphics, and wrote some copy and petition (sign here!); and the two took the site Live and began sending out links.  Media forces like Media Lizzy helped Eric and Allen spread the word.  On Tuesday morning, encouraged by the momentum, the duo threw up a jazzier replacement website called Dontgomovement.com to serve as hub.  Thousands of hits started coming in and within a few hours, Eric was contacted by reporters from several major media outlets, including CNN.

The CNN story went live just after the site was opened up, and the story was followed by The Next Right, Red State, Politico, Michelle Malkin, HotAir, Washington Examiner, and scores of bloggers. This wave of attention sent more than 60,000 unique visits to the new site within 24 hours.  Eric has been swamped with emails and already has a good-sized (10,000) mailing list compiled.  The e-mail RSS subscriber list is about 1,200 strong and the #dontgo Twitter Army marches on.

And so it came to be that a couple of fast-on-their-feet guys planted a Twitter tag on Friday and by Wednesday, their new website had been slingshot into national media attention.  Bloggers and Twitterers and web publishers should take a page from that playbook.  This is the “New Media” at its best:  alert, agile and ready to fight the Giants.